The SS20 campaign is the declaration of a style which promotes and injects a unique energy, an energy which vibrates with a fizzing and self-assured femininity.
This woman likes to display her attractiveness and is able to captivate through her own inexhaustible vitality, a quality which emanates from her lifestyle and wardrobe. Nothing is excessively extravagant, but certainly not boring either! From Latin origins, this woman has a modern soul with a decidedly cool twist which makes her the star of her times. The featured footwear are plugged into a context in which “being elegant” means being unique and being able to customise the latest trends. This new vision of the brand is a synthesis of fashion and lifestyle, as it documents its development and doesn’t leave behind its true identity.